Virtual Fitting Room
We are developing an innovative virtual fitting experience that will allow you to visualize how our pieces look and fit before making a purchase. This technology will bring the fitting room experience directly to you, wherever you are.
What is Virtual Fitting?
Virtual fitting technology uses advanced visualization to show you how clothing will appear on your body type. By inputting your measurements or using camera-based technology, you can see a realistic representation of how each garment will fit and drape.
This technology addresses one of the biggest challenges in online fashion shopping: uncertainty about fit and appearance. Our goal is to help you make confident purchasing decisions while reducing returns and their environmental impact.
The NOWIHT virtual fitting room will be designed specifically for our athleisure and intimates collections, taking into account the unique fit requirements of each category. From the stretch and drape of our organic cotton pieces to the precise fit of our lingerie, every detail will be accurately represented.
We are committed to making this technology accessible, user-friendly, and accurate so that your online shopping experience matches what you would expect in-store.
How It Will Work
Create Your Profile
Enter your measurements or use our guided camera tool to create an accurate body profile. Your data is stored securely and used only for fitting purposes. You can update your profile at any time as your preferences change.
Browse and Select
Browse our collections as usual. When you find a piece you like, select the virtual fitting option to see how it will look on your profile. View the garment from multiple angles and see how it moves with your body.
Get Size Recommendations
Based on your profile and the specific garment construction, receive personalized size recommendations. Our system accounts for fabric stretch, garment style, and your fit preferences to suggest the best size for you.
Shop with Confidence
Make your purchase knowing exactly how each piece will fit. Reduce uncertainty, minimize returns, and enjoy a more sustainable shopping experience. Your fitting profile remains available for all future purchases.
Why Virtual Fitting Matters
Reduce Returns
Fashion returns have significant environmental costs. By helping you choose the right size the first time, we reduce shipping emissions and textile waste from returned items.
Save Time
No more ordering multiple sizes to find the right fit. Virtual fitting gives you confidence in your selection, streamlining your shopping experience and reducing decision fatigue.
Inclusive Sizing
Everyone deserves to see how clothing will look on their unique body. Virtual fitting technology provides personalized visualization regardless of body type or size.
Development Timeline
Q1 2026 - Technology Development
Building the core fitting visualization system
Q2 2026 - Product Integration
Integrating all product data and measurements
Q3 2026 - Beta Testing
Testing with select customers and refining accuracy
Q4 2026 - Public Launch
Full release of virtual fitting for all customers
Need Help Finding Your Fit Now?
While we develop our virtual fitting technology, our personal styling team is available to help you find the perfect fit. Book a complimentary consultation for expert guidance on sizing, styling, and building a wardrobe that works for you.
Virtual Consultation
Connect via video call from anywhere in the world. Our stylists will help you with sizing questions, style recommendations, and wardrobe planning.
30 minutes, complimentary
In-Person Session
Visit us for a hands-on fitting experience. Try pieces from our collection and receive personalized styling advice from our expert team.
60 minutes, complimentary
Looking for Size Information?
Our detailed size guide includes measurements for all products.