Timeless Design: Beyond Seasonal Trends
Why we design for decades, not seasons. The philosophy behind NOWIHT's enduring aesthetic.
NOWIHT Editorial
Editorial Team
In an industry obsessed with the new, we've chosen a different path. At NOWIHT, we design pieces meant to be worn, loved, and passed down—not discarded after a single season.
The Problem with Fast Fashion
The average garment is worn just seven times before being discarded. This throwaway culture has devastating environmental consequences and diminishes our relationship with the clothes we wear.
Our Philosophy
We believe in designing pieces that transcend trends. Classic silhouettes, premium materials, and impeccable construction create garments that remain relevant year after year.
Building a Lasting Wardrobe
A thoughtfully curated wardrobe of timeless pieces offers more styling possibilities than a closet full of fleeting trends. Quality over quantity. Intention over impulse.
NOWIHT Editorial
Editorial Team
NOWIHT's editorial team shares insights on design philosophy and conscious luxury.
