The Future of Sustainable Fashion: Our 2027 Vision
Exploring how NOWIHT is pioneering organic materials and circular design to reshape the fashion industry for generations to come.
NOWIHT Editorial
Editorial Team
The fashion industry stands at a crossroads. As we approach 2027, the choices we make today will determine whether we build a regenerative future or continue down an unsustainable path.
At NOWIHT, we've committed to reaching 100% organic materials by 2027—not as a marketing slogan, but as a measurable, actionable goal embedded in every decision we make.
The Current State
Currently, 78% of our collection uses organic-certified cotton and responsible fibers. While this places us ahead of industry standards, we recognize it's only the beginning.
Our R&D team invests 15% of annual revenue into materials innovation, testing everything from mushroom leather to seaweed fibers, bacterial cellulose to closed-loop recycling systems.
The 2027 Roadmap
Our path to 100% organic involves three key pillars:
1. Material Innovation
We're not waiting for sustainable materials to become mainstream—we're creating them. Our partnerships with organic farms, textile researchers, and material scientists are yielding breakthrough fabrics that perform better than conventional alternatives.
2. Circular Design
Every product we design considers its end-of-life. Can it be composted? Recycled? Upcycled? If the answer is no, we redesign until the answer is yes.
3. Transparent Supply Chains
By 2027, every NOWIHT customer will be able to trace their garment from the cotton field to their doorstep. Complete transparency, complete accountability.
Beyond Materials
True sustainability extends beyond materials. Our zero-waste production goal means reimagining every aspect of manufacturing—from pattern cutting that minimizes fabric waste to packaging that biodegrades in 90 days.
We're proving that luxury and sustainability aren't opposites—they're essential partners in creating fashion that honors both the wearer and the planet.
Join the Movement
This vision isn't ours alone. It belongs to every customer who chooses fewer, better pieces. Every artisan who takes pride in ethical production. Every innovator pushing the boundaries of sustainable materials.
The future of fashion isn't about trend cycles—it's about creating pieces meant to last a lifetime, made with materials that can safely return to the earth when their journey ends.
This is our 2027 vision. This is NOWIHT.
NOWIHT Editorial
Editorial Team
NOWIHT's editorial team brings together voices from across our organization—designers, sustainability experts, and material innovators—sharing insights on the future of conscious luxury fashion.
