Ecologic
Our Carbon Footprint
Measuring, reducing, and offsetting our climate impact with science-based targets
Climate change is the defining challenge of our generation. At NOWIHT, we're taking responsibility for our carbon emissions across the entire value chain—from cotton fields to customer doorsteps.
We measure our carbon footprint annually using the Greenhouse Gas Protocol, set science-based reduction targets, and invest in verified carbon removal projects. Transparency and accountability guide every decision.
2.1kg
CO2e per Garment
-42%
Reduction Since 2020
68%
Renewable Energy
2028
Carbon Neutral Target
Where Our Emissions Come From
Raw Materials
38%Cotton farming, fiber processing, dyeing, and textile production
Reduction: Organic cotton (91% less water/energy), natural dyes, local sourcing
Manufacturing
31%Cutting, sewing, finishing, quality control, and packaging
Reduction: Solar-powered factories, energy-efficient equipment, waste heat recovery
Transportation
24%Shipping materials, finished goods, and customer deliveries
Reduction: Sea freight over air, electric delivery vehicles, consolidated shipments
Retail & Operations
5%100% renewable electricity, LED lighting
End-of-Life
2%Take-back program, biodegradable materials
Zero-Carbon Packaging
100% Recyclable & Compostable Shipping Bags
Every NOWIHT order ships in packaging made from natural, plant-based materials. Our mailer bags are 100% recyclable and compostable—meaning they can break down in home compost, be recycled through standard programs, or even be reused as regular shopping bags.
This isn't just about reducing waste—it's about eliminating carbon. Traditional plastic mailers are petroleum-based and take hundreds of years to decompose. Our plant-based alternative has a fraction of the carbon footprint and returns harmlessly to the earth.
100%
Recyclable
100%
Compostable
0
Microplastics
Our Reduction Strategy
Science-based targets aligned with 1.5°C warming limit
Renewable Energy Transition
68%Our partner factories now run on 68% renewable energy—mostly solar panels installed on factory roofs. Target: 100% by 2026.
- — 2.4 MW solar capacity installed across 4 facilities
- — Power Purchase Agreements for wind energy
- — Energy storage systems for 24/7 clean power
Circular Material Flows
-35%Switching to organic cotton, natural dyes, and biodegradable packaging has cut material emissions by 35% per garment since 2020. By 2027, all materials will be either renewable, recycled, or regeneratively grown.
Smart Logistics
-28%We've optimized shipping routes, eliminated air freight for non-urgent orders, and partnered with carbon-neutral delivery services.
- — 100% sea freight for international shipments
- — Electric vehicle fleet for last-mile delivery
- — Packaging optimization reduces box sizes by 40%
Carbon Offset Program
Investing in verified carbon removal while we work toward zero emissions
We offset 100% of our remaining emissions through Gold Standard certified projects. But we're clear: offsets are temporary. Our priority is eliminating emissions at the source, not buying our way out.
Reforestation Projects
Native forest restoration in Turkey and India. Trees sequester CO2 while rebuilding ecosystems.
Renewable Energy Access
Funding solar installations for off-grid communities, displacing kerosene and diesel.
Clean Cookstoves
Efficient cookstoves that reduce firewood consumption by 60%, cutting emissions.
Ocean Plastic Removal
Supporting ocean cleanup efforts to prevent plastic pollution.
2028 Goal
Carbon Neutral Across Value Chain
By 2028, we will achieve carbon neutrality through 90% emission reductions and 10% high-quality offsets. By 2035, net-zero without offsets. Climate action isn't optional—it's urgent.
SHOP CLIMATE-CONSCIOUS