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At NOWIHT, we believe that eco-friendly materials are not just a trend, but a critical commitment to the health of our planet and future generations. Our approach to sustainability begins with the careful selection of every material used in our collections, ensuring that we minimize our environmental footprint while providing high-quality, luxurious products. From our garments to accessories, each element is designed with sustainability in mind.

Sustainable Fabrics

Our fabrics are sourced from eco-conscious suppliers who prioritize renewable resources and sustainable practices. We utilize materials like organic cotton, TENCEL™, and recycled polyester, all of which are chosen for their minimal environmental impact. Organic cotton is grown without harmful pesticides, using less water than conventional methods, while TENCEL™ is derived from sustainable wood sources, creating a soft, durable fabric that is both biodegradable and recyclable. Recycled polyester, made from post-consumer plastic waste, helps reduce landfill and ocean pollution while providing the durability and versatility expected from modern fashion.

Eco-Friendly Accessories

It’s not just about the clothes at NOWIHT — our accessories are crafted with the same eco-conscious principles. From buttons to zippers, every accessory used in our products is sourced from materials that are either recycled, renewable, or biodegradable. We work closely with suppliers who share our values, ensuring that our impact on the planet is as small as possible.

Conscious Packaging

Beyond our products, we are deeply committed to sustainable packaging. We understand the detrimental effects of plastic waste, which is why we use 100% recyclable, compostable packaging for every order. From biodegradable bags to eco-friendly tissue paper, we ensure that even our packaging aligns with our sustainability goals. Our packaging is designed to be reusable, so our customers can feel good about making environmentally conscious choices from the moment they receive their order.

Eco-Friendly Labels and Tags

The care and brand labels attached to every NOWIHT product are made from 100% organic materials and are fully recyclable. We know that attention to detail matters, and this small but significant choice helps reduce textile waste and supports a circular economy. Our wash care labels provide instructions that not only help prolong the life of the garment but are printed on special eco-fibers, ensuring that nothing goes to waste.

Our Global Impact

At NOWIHT, we believe in making a meaningful difference. By choosing eco-friendly materials, we are contributing to a healthier planet, supporting biodiversity, reducing carbon emissions, and conserving natural resources. Our efforts are not limited to our product lines — we continuously engage with environmental organizations and non-profits that champion sustainability and fight against climate change. We are proud to collaborate with NGOs and environmental groups to help raise awareness, fund reforestation projects, and promote a sustainable future for all.

A Future-Focused Vision

Our eco-friendly materials initiative is just one part of a larger vision at NOWIHT. We strive to lead the way in responsible fashion by continuously exploring innovative materials and methods to make our products even more sustainable. As we evolve, we remain committed to reducing our environmental footprint and inspiring our customers to join us on this journey. With every NOWIHT purchase, you are not just buying a product — you are supporting a movement towards a cleaner, greener, and more sustainable future.

By making eco-conscious choices today, we believe we can create a lasting impact for tomorrow. Together, we can reduce waste, protect our planet, and create a more sustainable world, one product at a time.

Model wearing black NOWIHT outfit in an urban setting, representing modern street style and comfort
New Tracksuit Collection is Live !