Our Heritage
Founded amidst the pivotal year of 2020, NOWIHT was born from a legacy deeply entrenched in textiles. Our story began with a vision of creating something more than just clothing—an experience, a lifestyle. Rooted in the extensive knowledge and craftsmanship passed down through generations, NOWIHT started its journey during a time when the world was rethinking home, comfort, and well-being. While the world adjusted to new norms due to the COVID-19 pandemic, we saw an opportunity to elevate the concept of comfort, particularly through pajamas, turning the everyday into an elegant escape. From these early steps, our mission was clear: to offer luxury, comfort, and sustainability wrapped into each and every piece.

Our Philosophy
At NOWIHT, we believe that fashion should inspire, comfort, and empower. Every product is crafted with a purpose, a story, and a dedication to quality that is unwavering. Our designs do not simply follow trends; they embody a timeless elegance that enriches your everyday life. With each garment, we bridge classic textile expertise with contemporary sophistication, creating an experience that goes beyond mere aesthetics.

Sustainability at Our Core
In every piece we craft, sustainability isn't an afterthought—it’s a commitment. NOWIHT has embraced eco-friendly practices, from sourcing recycled and organic materials to integrating sustainable methods in production. We believe that luxury should never come at the expense of our planet. Our commitment to reducing our ecological footprint is woven into the very fabric of our brand. Our customers can trust that they are not only wearing elegance but also a symbol of conscious choices.

Luxury Redefined
To us, luxury is not just a label; it’s a way of life. Every NOWIHT piece is designed to evoke a sense of refined comfort, offering an accessible luxury that celebrates quality and craftsmanship. Our collections blend timeless designs with contemporary touches, aiming to create a sensory experience where each item feels uniquely yours, a statement of sophistication and grace.

Craftsmanship and Quality
With roots in textile craftsmanship, NOWIHT prides itself on the intricate attention to detail that goes into every stitch, every seam, and every fabric selection. Our team of skilled artisans and designers meticulously craft each piece, ensuring not only its beauty but also its durability. Our focus on quality means that NOWIHT apparel is not only fashionable but designed to last, to be cherished, and to become a staple in your wardrobe.

Expansive Collections
Since our founding, NOWIHT’s collections have evolved from sleepwear to a diverse array of women’s apparel, including stylish tops, elegant bottoms, and versatile loungewear. Each collection is curated to suit every occasion—from the tranquility of home to the sophistication of the outside world. We design with versatility in mind, ensuring our customers can express their style confidently, no matter where life takes them.

Inclusive Fashion for All
NOWIHT is dedicated to creating clothing that resonates with a diverse audience, transcending age, body type, and background. Our collections are crafted to enhance every figure, allowing individuals of all ages to find pieces that resonate with their personal style and lifestyle. We don’t believe in boundaries in fashion; we believe in empowerment and inclusivity.

Bold and Innovative Designs
Our designers draw inspiration from the world’s cultures, art, and the beauty in the unexpected. NOWIHT's collections are not only visually striking but also forward-thinking, featuring unique prints, bold patterns, and innovative silhouettes that set us apart. Our goal is to be a step ahead, offering pieces that are not just trendy but trendsetting, capturing a bold spirit and timeless elegance.

Beyond the Ordinary
At NOWIHT, we aim to elevate the ordinary into something extraordinary. Each piece is crafted to go beyond basic wear, embodying sophistication that is as comfortable as it is chic. We are committed to breaking boundaries in fashion, offering pieces that challenge conventions and bring luxury into the everyday.

A Commitment to Our Customers
Our customers are at the heart of everything we do. Every piece we design, every decision we make, is done with the goal of creating value, comfort, and satisfaction for those who choose NOWIHT. We are dedicated to offering a seamless shopping experience, exceptional customer support, and a level of care that makes every interaction with us memorable. We want our customers to feel not just like buyers but like part of the NOWIHT family.

Our Vision for the Future
Looking ahead, NOWIHT envisions a future where sustainability, inclusivity, and luxury coexist in perfect harmony. We aim to expand our footprint in the fashion industry, consistently innovating while remaining true to our values. Our journey is just beginning, and we invite you to join us as we continue to shape the future of fashion—one timeless piece at a time. With NOWIHT, step into a world where every choice reflects a commitment to quality, conscience, and a life lived beautifully.