Founded in 2020, Nowiht is a high-end fashion house built on a simple belief: true style emerges from clarity, intention, and craft. What began in a year when the world slowed down has grown into a brand defined by quiet luxury, sustainability at the core, and a commitment to pieces that endure beyond a season.

Our Origin

Nowiht was born from deep roots in textiles and a restless desire to create garments that feel as considered as they look. In our earliest days, we refined the language of comfort—starting with pajama sets—then expanded into a complete wardrobe for modern life. Today, we design luxury polos, blouses, shirts, sweatshirts, hoodies, pajama sets, cardigans, pullovers, knitwear, swimwear (bikini & swimsuit), and underwear for women and men.

What We Stand For

• We design with longevity in mind—timeless silhouettes, precise fit, and elevated finishing. Luxury, to us, is quality you can feel and values you can trust.
  

• We prioritize organic-certified cotton and responsible fibers. From yarns and fabrics to labels, hangtags, and packaging, we choose 100% organic or recyclable inputs wherever possible.
  

• Our packaging is organic and eco-conscious—created to be recyclable and, in certain formats, to return to nature as seedlings or compost when properly processed.
  

• We design for a refined, youthful mindset—from early adulthood through 60—people who value form, function, and responsibility in equal measure.

Craft, Fit, and Feel

Every Nowiht piece is built on the discipline of pattern cutting, the drape of premium fabrics, and a finish that rewards attention. We obsess over how a collar sits, how a knit moves, and how a seam feels against the skin. This is quiet confidence—nothing loud, everything intentional.

Responsibility Woven In

Sustainability is not a campaign; it’s our operating system.

• Organic-certified cotton and responsible blends chosen for durability and comfort.
  

• Purposeful collections over impulsive drops; designed for wear, re-wear, and long life.
  

• Packaging and print collateral favor recyclable or compostable paths; label and card stocks are organic or recycled.
  

By choosing Nowiht, you choose fewer, better pieces—style with a smaller footprint.

The Collection Today

For women and men, our range spans polo shirts, blouses, shirts, sweatshirts, hoodies, pajama sets, cardigans, pullovers, knitwear, swimwear, and underwear. Most styles rely on organic-certified cotton for breathability and structure, with textures and knits that elevate everyday dressing.

Who We Design For

You appreciate craft. You want elegance without excess. You look for materials that align with your values. Whether you’re dressing for the city, the studio, or the coast, Nowiht delivers essentials and statements with equal restraint.

The Road Ahead

Our vision is to help redefine luxury for a new era—where style, sustainability, and substance are inseparable. We will continue to invest in better materials, transparent processes, and collections that prove: clarity is the ultimate sophistication.

Nowiht — Style, born from nothingness.